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PURPOSE

LESSON 1
YOUR PURPOSE
and YOUR AUDIENCE
Objectives
• Learn about the reasons people write
• Learn about writing for a particular reader

Elegant architecture,
finest material
EXECUTIVE

MENTENG APARTMENT
1, 2, 3 Bedroom & penthouse available Open 7 days / week
Free pick up for viewing
School bus available


Call us for site viewing: 021 3149916

www.spam.co.id menteng@pacific.net.id


The marketing division of the Apartment has a reason for writing this advertisement. He wants to attract people to hire it. That is the purpose—to persuade someone.
Purpose is the reason a person write something.
The main reason people write are:
• to tell about something that happen
• To describe something
• To explain how or why something is done
• To persuade someone to think or act in a certain way
The marketing division hopes
that someone looking for an apartment will read the advertisement. People who need an apartment make up the marketing’s audience
An audience is the person or group of people who read a piece of writing
Example
Suppose you want to write about your car. Ask yourself,
“Why do I want to write about my car?”
You decide you want to describe it. That is your purpose-to describe your car.
Details that give a picture of car such as:
• Red body
• White top
• White inside
• Cloth seats
• 4 doors
• Roomy
• Radial tire
purpose
The main purpose in writing are to tell about an event, to describe, to explain, and to persuade.
to tell about an event?
to describe? to explain? or
to persuade?
• The house was the most beautiful one I had ever seen
• No one should drink and then drive
• This computer is easy to use
• Last Saturday night started out quietly


Doctor retire worker teacher mother athlete cook teenager child driver minister
Memo: The lunchroom is the only
place where smoking will be allowed in this building
Purpose: __________________________
__________________________
Audience: _________________________
Vote! Vote for Jim Bills
in Tuesday’s election. He will build housing for the older people in town
Purpose: _______________________
_______________________
Audience: _______________________
Writing on your own
Suppose you have a friend who may move to your town. You know he likes sports. Write two or three sentences to persuade him to move to your town
Remember!
Before you begin to write, decide your purpose for writing (to tell about an event, to describe something, to explain, or to persuade). Also, decide who your audience will be. These two things will help you decide what to write.

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